GEN-8007 Coping with media: why and how

NB: This is the former BIO-8007 Coping with media.

The information below is from Spring 2018 and outdated. Information for Spring 2019 will be added when ready.

Being able to communicate your research is getting more and more important for researchers, and most funding agencies require a communication plan. In GEN-8007 Coping with media, you will learn how social and conventional media could be utilised in your favour and how to identify a good story. Preparation of a press release and being video interviewed by a journalist, forces you to think about how to communicate your own research! The exam is to write a chronicle or blog post about own research.

Recommended for PhD candidates in their second or third year.

Schedule: GEN-8007_schedule2018

Langin KM (2017) Tell me a story! A plea for more compelling conference presentations. The Condor 119(2): 321–326

About ten days prior to course start, you are asked to hand in a press release (see guidelines below) about your own research. Besides forcing you to precisely formulate what you are doing, it forms a basis for the video interview. This text may also form a basis of the press release most of you need to submit to your faculty prior to the PhD defense.

Two course days (20–21 Feb 2019)
Most of day one is dedicated to talks and small exercises before the interview training starts, see the schedule. The second day will be spent on interviewing the remaining participants before we look at the videos. This is an excellent opportunity to be prepared when a journalist make contact!

A professional photographer will take a portrait of all participants, in case the media wants an expert opinion from you someday.

Exam (deadline 9 March 2019 at 12.00)

Choose to either write a feature article (without images/figures) or a blog post (with images/figures) about your research, and state which audience you are targeting. Aim for less than 6000 characters (incl. spaces). The exam should be delivered to WISEflow before the given deadline. The grading is pass/fail. Prior to the deadline, there will be an opportunity to receive feedback from a communication advisor from your own faculty.


Press release guidelines

1. Headline
This is the most important part of your text and should reflect the main point of your story. Use few words (aim for 5 or less).

2. Ingress
Give a short introduction of the main points of your story. It is here you sell your story. Be clear and concise. Aim for around 20 words.

3. First paragraph
Write about your research; give background information and your main research questions. Aim for around 80 words.

4. Second paragraph
Describe your project; what have you done, how have you done it, and what did you find out? This is where you tell us what new information you have been able to find. Aim for around 130 words.

5. Who are you?
Present yourself; for example your name, age, where you come from, your background, research interests, and so on. Aim for about 50 words.

Read more and sign up via the course catalogue before 1 Feb 2019.