{"id":1736,"date":"2026-05-28T10:57:20","date_gmt":"2026-05-28T10:57:20","guid":{"rendered":"https:\/\/blueprint.gnist.dev\/?page_id=1736"},"modified":"2026-06-18T06:28:53","modified_gmt":"2026-06-18T06:28:53","slug":"step-10-and-all-others-communicate","status":"publish","type":"page","link":"https:\/\/site.uit.no\/ebm\/implementation-phase\/step-10-and-all-others-communicate\/","title":{"rendered":"Step 10 (and all others):  Communicate"},"content":{"rendered":"\n<div class=\"wp-block-group alignwide is-nowrap is-layout-flex wp-container-core-group-is-layout-6559d5b0 wp-block-group-is-layout-flex\" style=\"margin-bottom:0\">\n<p class=\"has-custom-phase-3-background-color has-background has-custom-3-font-size wp-block-paragraph\" style=\"border-top-left-radius:6px;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--30);text-transform:uppercase\"><a href=\"https:\/\/site.uit.no\/ebm\/implementation-phase\/step-8-apply-management-actions-and-monitoring\/\" data-type=\"page\" data-id=\"65\">Step 8<\/a><\/p>\n\n\n\n<p class=\"has-custom-phase-3-background-color has-background has-custom-3-font-size wp-block-paragraph\" style=\"border-top-left-radius:6px;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--30);text-transform:uppercase\"><a href=\"https:\/\/site.uit.no\/ebm\/implementation-phase\/step-9-adapt-your-management-plan\/\" data-type=\"page\" data-id=\"67\">Step 9<\/a><\/p>\n\n\n\n<p class=\"has-custom-phase-3-ligh-background-color has-background has-custom-3-font-size wp-block-paragraph\" style=\"border-top-right-radius:6px;padding-top:var(--wp--preset--spacing--10);padding-right:var(--wp--preset--spacing--30);padding-bottom:var(--wp--preset--spacing--10);padding-left:var(--wp--preset--spacing--30);text-transform:uppercase\">Step 10<\/p>\n<\/div>\n\n\n\n<div class=\"wp-block-columns alignwide has-custom-phase-3-ligh-background-color has-background is-layout-flex wp-container-core-columns-is-layout-de22d358 wp-block-columns-is-layout-flex\" style=\"border-top-right-radius:20px;border-bottom-left-radius:20px;border-bottom-right-radius:20px;margin-top:0;margin-bottom:var(--wp--preset--spacing--80);padding-top:var(--wp--preset--spacing--100);padding-right:var(--wp--preset--spacing--100);padding-bottom:var(--wp--preset--spacing--100);padding-left:var(--wp--preset--spacing--100)\">\n<div class=\"wp-block-column is-layout-flow wp-container-core-column-is-layout-e3d8ceed wp-block-column-is-layout-flow\" style=\"flex-basis:40%\">\n<p class=\"has-custom-9-font-size wp-block-paragraph\" style=\"border-top-left-radius:5px;border-top-right-radius:5px;border-bottom-left-radius:5px;border-bottom-right-radius:5px;letter-spacing:0.6px;text-transform:uppercase\">Implementation phase<\/p>\n\n\n<h1 style=\"font-style:normal;font-weight:700\" class=\"wp-block-post-title\">Step 10 (and all others):  Communicate<\/h1>\n\n\n<figure class=\"wp-block-image size-full is-resized is-style-rounded is-style-rounded--1\" style=\"margin-top:var(--wp--preset--spacing--50)\"><img fetchpriority=\"high\" decoding=\"async\" width=\"878\" height=\"660\" src=\"https:\/\/site.uit.no\/ebm\/wp-content\/uploads\/sites\/545\/2026\/06\/communicate.png\" alt=\"\" class=\"wp-image-1811\" style=\"aspect-ratio:1.3305613305613306;width:178px;height:auto\" srcset=\"https:\/\/site.uit.no\/ebm\/wp-content\/uploads\/sites\/545\/2026\/06\/communicate.png 878w, https:\/\/site.uit.no\/ebm\/wp-content\/uploads\/sites\/545\/2026\/06\/communicate-300x226.png 300w, https:\/\/site.uit.no\/ebm\/wp-content\/uploads\/sites\/545\/2026\/06\/communicate-768x577.png 768w\" sizes=\"(max-width: 878px) 100vw, 878px\" \/><\/figure>\n<\/div>\n\n\n\n<div class=\"wp-block-column has-custom-2-font-size is-content-justification-left is-layout-constrained wp-container-core-column-is-layout-e99d92c8 wp-block-column-is-layout-constrained\" style=\"font-style:normal;font-weight:300\">\n<p class=\"wp-block-paragraph\">Over the entire process you want to ensure that background, decision-making, actions and outcomes of your management work reach the people who need to know about them<strong>. <\/strong><\/p>\n\n\n\n<p class=\"wp-block-paragraph\"><strong>Your goal is to communicate results in a regular, targeted, and strategic way<\/strong>. This maintains transparency, builds trust, and sustains broad support for the management process<\/p>\n\n\n\n<p class=\"has-text-align-left wp-block-paragraph\">Get the word out!<\/p>\n<\/div>\n<\/div>\n\n\n\n<h2 class=\"wp-block-heading alignwide\">Communicate, communicate, communicate<\/h2>\n\n\n\n<div class=\"wp-block-columns alignwide is-style-mobile-reverse is-layout-flex wp-container-core-columns-is-layout-98a194e6 wp-block-columns-is-layout-flex\" style=\"margin-top:var(--wp--preset--spacing--60);margin-bottom:var(--wp--preset--spacing--60)\">\n<div class=\"wp-block-column is-layout-flow wp-block-column-is-layout-flow\" style=\"flex-basis:55%\">\n<ul class=\"wp-block-list\">\n<li><strong>Develop a communication plan early<\/strong>:  define what will be communicated, how often, through which channels, and by whom. Communication should not be an afterthought but an integral part of the management process from the very beginning<\/li>\n\n\n\n<li><strong>Know your audiences<\/strong>: tailor your communication to different groups, from technical partners and authorities to fishers, local businesses, and the wider community. Different audiences have different needs, interests, and levels of familiarity with the process<\/li>\n\n\n\n<li><strong>Communicate throughout the process<\/strong>: share not only final results but also background information, the rationale behind decisions, and updates on ongoing actions. Transparency at every stage builds credibility and trust<\/li>\n\n\n\n<li><strong>Celebrate successes<\/strong>: highlight progress and positive outcomes to maintain motivation and demonstrate the value of the management effort to the community and decision-makers<\/li>\n\n\n\n<li><strong>Be honest about shortcomings<\/strong>: openly communicating challenges and setbacks, and how you are responding to them, strengthens rather than undermines trust<\/li>\n\n\n\n<li><strong>Use accessible formats<\/strong>: present information in clear, visual, and engaging ways that are suited to each audience, avoiding technical jargon where possible<\/li>\n\n\n\n<li><strong>Create opportunities for dialogue<\/strong> : communication is not only one-way. Invite feedback and questions from stakeholders to keep the process participatory and responsive<\/li>\n<\/ul>\n<\/div>\n\n\n\n<div class=\"wp-block-column is-content-justification-right is-layout-constrained wp-container-core-column-is-layout-0caed86e wp-block-column-is-layout-constrained\" style=\"flex-basis:35%\">\n<div class=\"wp-block-group alignwide has-custom-white-dark-background-color has-background is-layout-constrained wp-container-core-group-is-layout-cc9ca1a0 wp-block-group-is-layout-constrained\" style=\"padding-top:var(--wp--preset--spacing--40);padding-right:var(--wp--preset--spacing--40);padding-bottom:var(--wp--preset--spacing--40);padding-left:var(--wp--preset--spacing--40)\">\n<h3 class=\"wp-block-heading\">This is not the end!<\/h3>\n\n\n\n<p class=\"wp-block-paragraph\">Even though it feels like finally you have reached the end of this<\/p>\n\n\n\n<p class=\"alignwide wp-block-paragraph\">actually, it is another beginning.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Here is where the journey starts for &nbsp;real-world change, learning and adjustment.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Your EBM can only be effective when it is actively realized \u2013 long-term.<\/p>\n<\/div>\n<\/div>\n<\/div>\n\n\n\n<div class=\"wp-block-group alignfull has-custom-phase-3-ligh-background-color has-background is-layout-constrained wp-block-group-is-layout-constrained\" style=\"margin-top:var(--wp--preset--spacing--95);padding-top:var(--wp--preset--spacing--100);padding-bottom:var(--wp--preset--spacing--100)\">\n<div class=\"wp-block-buttons is-content-justification-center is-layout-flex wp-container-core-buttons-is-layout-77b5a34d wp-block-buttons-is-layout-flex\">\n<div class=\"wp-block-button is-style-outline is-style-outline--2\"><a rel=\"\" target=\"\" href=\"https:\/\/site.uit.no\/ebm\/\" class=\"wp-block-button__link wp-element-button\">back to front page<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>By the end of this step, you will have a pathway for scaling or transferring your solutions and learnings to other settings, sectors, or regions.<\/p>\n","protected":false},"author":123743,"featured_media":0,"parent":56,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-1736","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/site.uit.no\/ebm\/wp-json\/wp\/v2\/pages\/1736","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/site.uit.no\/ebm\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/site.uit.no\/ebm\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/site.uit.no\/ebm\/wp-json\/wp\/v2\/users\/123743"}],"replies":[{"embeddable":true,"href":"https:\/\/site.uit.no\/ebm\/wp-json\/wp\/v2\/comments?post=1736"}],"version-history":[{"count":13,"href":"https:\/\/site.uit.no\/ebm\/wp-json\/wp\/v2\/pages\/1736\/revisions"}],"predecessor-version":[{"id":2078,"href":"https:\/\/site.uit.no\/ebm\/wp-json\/wp\/v2\/pages\/1736\/revisions\/2078"}],"up":[{"embeddable":true,"href":"https:\/\/site.uit.no\/ebm\/wp-json\/wp\/v2\/pages\/56"}],"wp:attachment":[{"href":"https:\/\/site.uit.no\/ebm\/wp-json\/wp\/v2\/media?parent=1736"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}