{"id":60,"date":"2026-03-23T10:10:01","date_gmt":"2026-03-23T10:10:01","guid":{"rendered":"https:\/\/blueprint.gnist.dev\/?page_id=60"},"modified":"2026-06-18T06:29:35","modified_gmt":"2026-06-18T06:29:35","slug":"step-5-establish-measurable-management-goals","status":"publish","type":"page","link":"https:\/\/site.uit.no\/ebm\/planning-phase\/step-5-establish-measurable-management-goals\/","title":{"rendered":"Step 5: Establish measurable management goals"},"content":{"rendered":"\n
\n

Step 4<\/a><\/p>\n\n\n\n

Step 5<\/p>\n\n\n\n

Step 6<\/a><\/p>\n\n\n\n

Step 7<\/a><\/p>\n<\/div>\n\n\n\n

\n
\n

Planning phase<\/p>\n\n\n

Step 5: Establish measurable management goals<\/h1>\n\n\n
\"\"<\/figure>\n<\/div>\n\n\n\n
\n

In this step you want to translate your assessment findings into clear and measurable aims for your management actions.<\/p>\n\n\n\n

Your goal is to define SMART objectives <\/strong>that reflect the ecological, social, and economic priorities identified in your project area.<\/p>\n\n\n\n

SMART!<\/p>\n<\/div>\n<\/div>\n\n\n\n

\n
\n
\n

S<\/strong>pecific =  clearly defined and focused:
WHAT?<\/strong><\/h3>\n\n\n\n

Define exactly what you want to achieve and where. Be precise and avoid vague language.<\/p>\n\n\n\n

Example: «Increase kelp cover<\/strong> in the northern zone<\/strong>«<\/em><\/p>\n<\/div>\n\n\n\n

\n

M<\/strong>easurable = concrete, quantifiable terms: 
HOW MUCH?<\/strong><\/h3>\n\n\n\n

Express your objective in numbers or observable terms so you can track whether you are making progress.<\/p>\n\n\n\n

Example: «Increase kelp cover by 30%<\/strong>«<\/em><\/p>\n<\/div>\n\n\n\n

\n

A<\/strong>chievable = realistic and attainable:
IS IT POSSIBLE?<\/strong><\/h3>\n\n\n\n

Check that your objective is realistic given your resources, capacity, and ecological conditions.<\/p>\n\n\n\n

Example: «30% increase is feasible based on restoration trials <\/strong>in the area»<\/em><\/p>\n<\/div>\n\n\n\n

\n

R<\/strong>elevant = meaningful to overarching goal:
DOES IT MATTER?<\/strong><\/h3>\n\n\n\n

Make sure the objective contributes directly to your broader management goals and community priorities.<\/p>\n\n\n\n

Example: «Kelp restoration supports fish nursery habitat and local fisheries»<\/em><\/p>\n<\/div>\n\n\n\n

\n

T<\/strong>ime-bound = tied to a clear timeline or deadline:
WHEN?<\/strong><\/h3>\n\n\n\n

Set a clear deadline or timeframe so the objective has urgency and progress can be evaluated.<\/p>\n\n\n\n

Example: «Achieve 30% increase in kelp cover by 2028<\/strong>«<\/em><\/em><\/p>\n<\/div>\n<\/div>\n\n\n\n

<\/div>\n<\/div>\n\n\n\n
\n
\n
continue to STEP 6<\/a><\/div>\n<\/div>\n<\/div>\n","protected":false},"excerpt":{"rendered":"

By the end of this step, you will have practical insights into how each solution works in a real-world context and what adjustments may be needed.<\/p>\n","protected":false},"author":123743,"featured_media":0,"parent":54,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","meta":{"footnotes":""},"class_list":["post-60","page","type-page","status-publish","hentry"],"yoast_head":"\nStep 5: Establish measurable management goals - EBM Blueprint<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/site.uit.no\/ebm\/planning-phase\/step-5-establish-measurable-management-goals\/\" \/>\n<meta property=\"og:locale\" content=\"nb_NO\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Step 5: Establish measurable management goals - EBM Blueprint\" \/>\n<meta property=\"og:description\" content=\"By the end of this step, you will have practical insights into how each solution works in a real-world context and what adjustments may be needed.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/site.uit.no\/ebm\/planning-phase\/step-5-establish-measurable-management-goals\/\" \/>\n<meta property=\"og:site_name\" content=\"EBM Blueprint\" \/>\n<meta property=\"article:modified_time\" content=\"2026-06-18T06:29:35+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/site.uit.no\/ebm\/wp-content\/uploads\/sites\/545\/2026\/06\/smart-objectives.svg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Ansl. lesetid\" \/>\n\t<meta name=\"twitter:data1\" content=\"1 minutt\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\\\/\\\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\\\/\\\/site.uit.no\\\/ebm\\\/planning-phase\\\/step-5-establish-measurable-management-goals\\\/\",\"url\":\"https:\\\/\\\/site.uit.no\\\/ebm\\\/planning-phase\\\/step-5-establish-measurable-management-goals\\\/\",\"name\":\"Step 5: Establish measurable management goals - EBM Blueprint\",\"isPartOf\":{\"@id\":\"https:\\\/\\\/site.uit.no\\\/ebm\\\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\\\/\\\/site.uit.no\\\/ebm\\\/planning-phase\\\/step-5-establish-measurable-management-goals\\\/#primaryimage\"},\"image\":{\"@id\":\"https:\\\/\\\/site.uit.no\\\/ebm\\\/planning-phase\\\/step-5-establish-measurable-management-goals\\\/#primaryimage\"},\"thumbnailUrl\":\"https:\\\/\\\/site.uit.no\\\/ebm\\\/wp-content\\\/uploads\\\/sites\\\/545\\\/2026\\\/06\\\/smart-objectives.svg\",\"datePublished\":\"2026-03-23T10:10:01+00:00\",\"dateModified\":\"2026-06-18T06:29:35+00:00\",\"breadcrumb\":{\"@id\":\"https:\\\/\\\/site.uit.no\\\/ebm\\\/planning-phase\\\/step-5-establish-measurable-management-goals\\\/#breadcrumb\"},\"inLanguage\":\"nb-NO\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\\\/\\\/site.uit.no\\\/ebm\\\/planning-phase\\\/step-5-establish-measurable-management-goals\\\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"nb-NO\",\"@id\":\"https:\\\/\\\/site.uit.no\\\/ebm\\\/planning-phase\\\/step-5-establish-measurable-management-goals\\\/#primaryimage\",\"url\":\"https:\\\/\\\/site.uit.no\\\/ebm\\\/wp-content\\\/uploads\\\/sites\\\/545\\\/2026\\\/06\\\/smart-objectives.svg\",\"contentUrl\":\"https:\\\/\\\/site.uit.no\\\/ebm\\\/wp-content\\\/uploads\\\/sites\\\/545\\\/2026\\\/06\\\/smart-objectives.svg\",\"width\":96,\"height\":96},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\\\/\\\/site.uit.no\\\/ebm\\\/planning-phase\\\/step-5-establish-measurable-management-goals\\\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Hjem\",\"item\":\"https:\\\/\\\/site.uit.no\\\/ebm\\\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Planning phase\",\"item\":\"https:\\\/\\\/site.uit.no\\\/ebm\\\/planning-phase\\\/\"},{\"@type\":\"ListItem\",\"position\":3,\"name\":\"Step 5: Establish measurable management goals\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\\\/\\\/site.uit.no\\\/ebm\\\/#website\",\"url\":\"https:\\\/\\\/site.uit.no\\\/ebm\\\/\",\"name\":\"EBM Blueprint\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\\\/\\\/site.uit.no\\\/ebm\\\/?s={search_term_string}\"},\"query-input\":{\"@type\":\"PropertyValueSpecification\",\"valueRequired\":true,\"valueName\":\"search_term_string\"}}],\"inLanguage\":\"nb-NO\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Step 5: Establish measurable management goals - EBM Blueprint","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/site.uit.no\/ebm\/planning-phase\/step-5-establish-measurable-management-goals\/","og_locale":"nb_NO","og_type":"article","og_title":"Step 5: Establish measurable management goals - EBM Blueprint","og_description":"By the end of this step, you will have practical insights into how each solution works in a real-world context and what adjustments may be needed.","og_url":"https:\/\/site.uit.no\/ebm\/planning-phase\/step-5-establish-measurable-management-goals\/","og_site_name":"EBM Blueprint","article_modified_time":"2026-06-18T06:29:35+00:00","og_image":[{"url":"https:\/\/site.uit.no\/ebm\/wp-content\/uploads\/sites\/545\/2026\/06\/smart-objectives.svg","type":"","width":"","height":""}],"twitter_card":"summary_large_image","twitter_misc":{"Ansl. lesetid":"1 minutt"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"https:\/\/site.uit.no\/ebm\/planning-phase\/step-5-establish-measurable-management-goals\/","url":"https:\/\/site.uit.no\/ebm\/planning-phase\/step-5-establish-measurable-management-goals\/","name":"Step 5: Establish measurable management goals - EBM Blueprint","isPartOf":{"@id":"https:\/\/site.uit.no\/ebm\/#website"},"primaryImageOfPage":{"@id":"https:\/\/site.uit.no\/ebm\/planning-phase\/step-5-establish-measurable-management-goals\/#primaryimage"},"image":{"@id":"https:\/\/site.uit.no\/ebm\/planning-phase\/step-5-establish-measurable-management-goals\/#primaryimage"},"thumbnailUrl":"https:\/\/site.uit.no\/ebm\/wp-content\/uploads\/sites\/545\/2026\/06\/smart-objectives.svg","datePublished":"2026-03-23T10:10:01+00:00","dateModified":"2026-06-18T06:29:35+00:00","breadcrumb":{"@id":"https:\/\/site.uit.no\/ebm\/planning-phase\/step-5-establish-measurable-management-goals\/#breadcrumb"},"inLanguage":"nb-NO","potentialAction":[{"@type":"ReadAction","target":["https:\/\/site.uit.no\/ebm\/planning-phase\/step-5-establish-measurable-management-goals\/"]}]},{"@type":"ImageObject","inLanguage":"nb-NO","@id":"https:\/\/site.uit.no\/ebm\/planning-phase\/step-5-establish-measurable-management-goals\/#primaryimage","url":"https:\/\/site.uit.no\/ebm\/wp-content\/uploads\/sites\/545\/2026\/06\/smart-objectives.svg","contentUrl":"https:\/\/site.uit.no\/ebm\/wp-content\/uploads\/sites\/545\/2026\/06\/smart-objectives.svg","width":96,"height":96},{"@type":"BreadcrumbList","@id":"https:\/\/site.uit.no\/ebm\/planning-phase\/step-5-establish-measurable-management-goals\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Hjem","item":"https:\/\/site.uit.no\/ebm\/"},{"@type":"ListItem","position":2,"name":"Planning phase","item":"https:\/\/site.uit.no\/ebm\/planning-phase\/"},{"@type":"ListItem","position":3,"name":"Step 5: Establish measurable management goals"}]},{"@type":"WebSite","@id":"https:\/\/site.uit.no\/ebm\/#website","url":"https:\/\/site.uit.no\/ebm\/","name":"EBM Blueprint","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/site.uit.no\/ebm\/?s={search_term_string}"},"query-input":{"@type":"PropertyValueSpecification","valueRequired":true,"valueName":"search_term_string"}}],"inLanguage":"nb-NO"}]}},"_links":{"self":[{"href":"https:\/\/site.uit.no\/ebm\/wp-json\/wp\/v2\/pages\/60","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/site.uit.no\/ebm\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/site.uit.no\/ebm\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/site.uit.no\/ebm\/wp-json\/wp\/v2\/users\/123743"}],"replies":[{"embeddable":true,"href":"https:\/\/site.uit.no\/ebm\/wp-json\/wp\/v2\/comments?post=60"}],"version-history":[{"count":39,"href":"https:\/\/site.uit.no\/ebm\/wp-json\/wp\/v2\/pages\/60\/revisions"}],"predecessor-version":[{"id":2082,"href":"https:\/\/site.uit.no\/ebm\/wp-json\/wp\/v2\/pages\/60\/revisions\/2082"}],"up":[{"embeddable":true,"href":"https:\/\/site.uit.no\/ebm\/wp-json\/wp\/v2\/pages\/54"}],"wp:attachment":[{"href":"https:\/\/site.uit.no\/ebm\/wp-json\/wp\/v2\/media?parent=60"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}