GEN-8007 Coping with media

Course contents

Communicating science to a variety of audiences is an important skill all researchers have to learn. Whether you want to tweet about your current research project, give a talk to peers at a scientific conference, give an interview for the media or explain your research to a school class, science communication is part of a researcher’s everyday life.

The course has three main components:

  • Media Training: insights on how to communicate your science to media and how to sell your story. How do journalists work and how do they find a good scientific story? How do they condense complicated science into a language that is understandable to the general public?
  • Interview training: experience what it is like to be interviewed by a journalist armed with a video camera.
  • The use of social media to communicate your research.

Objective of the course

After the course, the students should have knowledge about:

  • the variety of popular scientific communication arenas, their possibilities and limitations
  • reflecting on the role of the research community in public science communication
  • understanding the journalists’ working methods and realities
  • how the university can facilitate media contacts


  • To know how to package and sell a message to the media
  • To be able to give an interview (video training)

General competence:

  • To popularise research, and to adjust the message according to the audience
  • To communicate research in the form of a story with a clear message and structure
  • To be able to choose the right media for the right story, and to know how to create interest for the story

Language of instruction

English. However, the text can be written and the interview can be conducted in Norwegian.

Two course days

This will be an intensive two-day course, with lectures and video interview training. All participants will produce their own video interview based on their own research.


Written home exam. Deliver a popularised science text, either as a press release or a blog post based on your own research. Evaluation: Pass/Fail.

Read more and sign up via the course catalogue.